What to expect from content marketing in 2016


Technology expert and successful mobile entrepreneur Hammad Akbar talks about content marketing, and what to expect in 2016.

Hello! It’s Hammad Akbar!

It’s that time of the year again!

2015 is slowing winding down. The nights are getting longer, the days shorter and everything is getting much, much colder. But as this year comes to an end, fortunately, there’s another one just round the corner.

So what can we expect from 2016 when it comes to content marketing?

Sure, we can’t actually predict the future, and we certainly don’t have a handy time machine to get into. But, we can always be prepared!

It’s time to get those budgets ironed out and those ideas in place and plan what sort of year 2016 will be.

So, to lend a helping hand, I’ve put together a short list of content marketing trends to consider as the New Year quickly approaches.

Be sure to include these when planning your next marketing strategy.

Thought leadership

Content in the last few years has changed drastically.
We’ve seen the rise of Buzzfeed and image-driven articles, the influence of satirical publishers and seen the saturation of the ever-popular ‘how to’ style blog. But what’s next for content?

Whilst there’s no doubt these trends will continue in 2016 and beyond, it seems a move back to more insightful and in-depth content may be just around the corner.

With more and more publishers being punished by their audiences for their lack of attention to detail – 2016 could be the year of the thought leader.

Budding journalists and bloggers will continue to be of value in our online content-driven market, but there’s a lot to be gained from experienced and respected influencers when it comes to content marketing.

Giving industry experts and CEOs an opportunity to comment on and discuss current affairs and topics can help to gain interactions online, and can really affect content marketing strategies in interesting ways.

Sure an article from a well-respected thought leader might not have moving Gif images or click-baited titles, but maybe that’s a good thing.

The public can see through a marketing strategy in a second. And with good, thoughtful content – there’s nothing to see through.

Ad blocking

Guess what. Some people don’t like adverts. Who’d of thought it?

But we need adverts sometimes. So what do we do about those pesky adblockers online?

Well, instead of looking for ways to get around advert blockers, we need to look at ways to improve the way we use our content.

The public doesn’t like content being shoved in their faces, and they especially don’t like it when it’s placed in front of something they actually want to read or view. So what’s the plan?

Well, moving into 2016, we need to start rethinking content strategies.

It’s all about creating ad-free content, that’s engaging and builds an organic following online.

Or, you know, just wait for adblockers to go away.

That might take a while though.

Social media and content

In today’s increasingly social mobile world, online content is becoming more and more streamlined.

Users don’t want to be taken away from Facebook or Twitter anymore. They want everything in one package, at the touch or swipe of a finger. So why not make your content easier to view and engage with?

With Facebook’s new auto playing videos and ‘Instant Articles’ – which enable users to read external content within Facebook’s mobile platform – there’s no excuse not to be up to date.

Avoid poor click through rates in 2016 and be sure to make social interaction and optimisation a priority moving forward.
Connect directly with an audience, without altering their social experience.

What are you expecting in 2016? Are you going to be changing your content marketing strategy? Then let me know in the comments below.

One Response

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