Best digital tools for social media marketing

Best digital tools for social media marketing

Marketing expert and mobile app entrepreneur Hammad Akbar discusses a few of his favourite social media tools.

Social media can be incredibly useful when it comes to marketing or business. But, with all the subtle intricacies that come with each online platform, sometimes social media can be a bit overwhelming.

If you’re the sort of person who is always on the lookout for the best results when it comes to digital marketing, then you’re in the right place.

Check out my list of digital tools to help you optimise your social media operations.

Google URL Shortener

OK, let’s start small shall we. Well, I say small – short is a more accurate term.

This one might seem like a bit of a joke, but I assure you, it’s not.

In a world where everything is now limited to 140 characters, having an easy and efficient way to keep tabs on those ridiculously long URLs is great.

I, for one, find myself increasingly influenced by features such as URLs in Twitter and on other social media platforms. I have been known to not click through if a URL is in its long-tail form. It’s more of an unconscious decision – but, URL usability is extremely important.

Some social tools some with inbuilt URL shorteners, but I find Google’s free and easy to use one perhaps the best.

You can see click through for links, store and view previously shortened URLs and it’s all accessible through your Google account.

Google URL Shortener. Easy, simple, powerful.


If you’ve dipped your foot into the vast open world of social media, then odds are, you’ve probably come across scheduling.

With the increase in businesses, companies, agencies and professionals using social media, scheduling tools have evolved to give users absolute control over online presence.

From being able to choose the time and place of your social post to more insights and analytics than you would ever need to know, there are now loads of social media scheduling platforms out there, all with their own features and differences.

Whilst each social media user may have a favourite scheduler which suits them, for me Buffer is the tool to use.

Buffer uses a highly sophisticated queue system to let you stagger posts through a period of intended time.

So by syncing your social channels, your Twitter, Facebook, LinkedIn and more, you can have true control over your social media output.

Log into the Buffer site, or for an even better experience, install the Chrome extension – and never miss a beat.

Social Bro

Whereas Buffer is mainly useful when it comes to scheduling your outreach, Social Bro is the one you want to use when it comes to insight.

In the social media game, analytics, data, insight and stats are extremely useful. Being able to quantify your social activity and determine your successes is what social media marketing is all about. So, if you’re looking for a way to truly break down your social media stats, Social Bro is for you.

Mainly a resource for Twitter, Social Bro offers a number of great features and services to help you manage your online presence and output.

Find key influencers online, analyse post data, configure growth parameters, find the right time to post and even automate replies and messages.

It’s all there, ready to use.


If you help run a brand or company, social media isn’t all about output. It’s also about monitoring.

You might like to know how your campaigns are progressing, or what your audience is saying about you. For that, it’s all about monitoring. For this I use Tagboard – and you should too.

Never miss a good marketing opportunity (or possible crisis) and stay up to date with what hashtags are being used across the net.

It searches across Twitter and Instagram and is very, very easy to use. So there’s no excuse.

So there you have it, my four favourite social media tools. But, as you probably know, there are a lot more out there. So, if you have any suggestions, be sure to leave your comments below.

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