Successful entrepreneur and marketing specialist Hammad Akbar discusses his top tips for effective content marketing.
Are you struggling to see results when it comes to content marketing? Then look no further. I’ve got you covered.
Content marketing, or the creation and sharing of media and publishing content in order to acquire customers, has really come into its own in the past 10 years.
It continues to be of great use, for entrepreneurs, CEOs, SMEs, large businesses and more. But, if you don’t know how to properly influence potential customers, attract readers and utilise your content – it can be a bit of an uphill battle.
So, if you’re new to content marketing or are just looking for some new ideas, be sure to read my handful of tips below.
Create a proper content calendar
When it comes to producing any kind of content, no matter how big or small, it always helps to have a plan in place.
In fact. You won’t find many practices in the professional world where planning or research aren’t frequently featured. So, if you’re serious about content marketing, make sure you set up a proper content calendar.
Do you research and try to craft a calendar which will help you to produce, publish and share content as effectively as possible.
Establish when you’re going to write, when you’re going to post, when and where you’re going to share and what you’re going to introduce in the future.
A good content plan will help you in a variety of ways. It’ll make you more organised, more consistent and it will make your content more on point.
In short: get organised, and keep organised.
Work with other people
Whilst you might be in a position where you work solely for yourself, it’s always a good idea to get others involved when it comes content marketing.
If you work within a team, be sure to include other employees in your plans and, if you do work for yourself, there’s no harm in bouncing ideas off friends and family.
Variety is the spice of life, they say. And variety in writing, planning, ideas and research is incredibly important when it comes to good content marketing and outreach.
In the planning stages get content ideas and share thoughts with likeminded people, when implementing strategies encourage others to get involved with writing and when producing your own content, be sure get colleagues to critique your writing and overall approach.
Consider a social sharing schedule
Social media is integral to any content marketing strategy, and can help to drive traffic and attention to the media you’ve produced. So it’s important not to underestimate social media platforms, and leave outreach until the last minute.
Like your content calendar, it’s a great idea to plan what social media coverage you want to implement.
A social media plan can be as detailed or simple as you like, but be sure to put in place a series of points to make your content go as far as possible.
You might like to consider:
- What platforms you’re going to use (Facebook, Twitter, LinkedIn)
- What you’re going to post (link, blog post, URL)
- What you’re going to say (commentary, snippet, link bait)
- When you’re going to post (best traffic times, different countries/time zones)
- When/if you’re going to re-post (timing, different commentary, different platforms)
- Who you want to target (your target audience, age group, interests)
- What you want to achieve (likes, click throughs, engagement, sharing)
- What your long term targets are (number of likes, increased traffic, better reputation)
Write great content
Ok, ok. I know what you’re thinking. ‘Great content’ – everyone says that, right? Well, yes, they do – but that doesn’t mean it’s not true.
Sure, everyone wants to produce great content, but unfortunately, not everyone does.
With the rise of SEO and online digital platforms, content unfortunately has become very varied. But, that’s a good thing if you are serious about content marketing!
When it comes to good content, there’s no secret recipe as such, just common sense and passion.
Be sure to do your research, write honestly, be interesting and always look for ways to improve.
You don’t have to have a masters in English language. Just write with conviction about things other people might be interested in.
You’ve read my thoughts, but what about yours? What are your top tips when it comes to content marketing? Be sure to let me know in the comments below.